Yup!

Yup! is a Japanese brand, making pencil cases and accessory pouches with a difference, all made to look like assorted foods, drinks, sauces and ingredients.

Picture the scene - we were walking around the Frankfurt stationery show. Had been for a long time, we'd done around 20,000 steps by this point. It's a big show. Suddenly we found ourselves in a Japanese Konbini, or convenience store, with aisles full of food - fresh fruit and veg, packaged food, tins, bottles, cans. It was weird and out of place. There was even a fish counter.

But then the realisation set in - nothing here was really what it appeared to be, it was all pencil cases and little pouches for accessories. And at that point, we couldn't resist, we knew we had to have it.