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Remember - a pen is for life, not just for Christmas. But most of these have use well beyond just Christmas, it's just that they're nicely suited to the festive season. Reds and greens and sparkly things, that sort of stuff. Metallic pens that will look great on cards and place-settings, but have plenty of uses for the rest of the year too.
And even the odd pen with Santa all over it (which is, we'll admit, a bit odd) can get a fair bit of use each year, if you bring it out when Christmas Jumper Season hits. But maybe give it a little clean and put it away for the rest of the year. If you're writing with a Santa pen in July, you're going to look a bit peculiar. Unless that's what you want, in which case, go for it, we're not your mum.